Shimmering neon lights

The consumer feedback from the new Riddled range of neon-themed bedroom furnishings has not been particularly encouraging. The unfocus group had nothing good to say about our conceptual circular pillow, while the test subject complained that the light kept him awake (despite our explanation that what he was feeling was not insomnia, but rather a melatonin rush).
Old Jem added that the lion had halitosis, before storming off to the pub with the stated intention of rendering himself insensible with whisky and cheap gin.

 This is hard to fathom, for Fritz Lang made the cylindrical neon mattress look so comfortable.
Not to mentin Dan Flavin's traditional planar mattress. If you can't trust Dan Flavin, who can you trust?