When you've begun to think like a gun The rest of the year has already gone

The sight of a rifle hanging on a wall in Act 1 makes it more likely that the playwright will use it in Act 3.This is an example of the Weapon Priming Effect, where exposure to a weapon-related vocabulary, as well as to the sight of firearms, predisposes people towards acts of aggression. Similarly, symbolic 'violence' in video games leads to violence IRL, and news of a school mass-shooting primes NRA-owned politicians towards blaming gun violence on video games rather than on the gun-dealers.

Foreshadowing and indirection are perfectly cromulent narrative techniques. Also if we didn't bury the lede then it would not be able to rise again on the 3rd Day IN ACCORDANCE WITH THE PROPHECY.
Weapons Effects are a special case of the 'social priming' tradition of psychology, which was popular and much-run-after among the cool kids not long ago, finding its way into popular culture through books about tapping into the power of unconscious cognition through Nudging and Blinking. Then the wheels came off the trolley problem when leading lights in the field were found to bemaking everything up. But a Quartz contributor somehow slept through the last few years and is still pimping the priming paradigm as if the Replication Crisis never happened.

Because of the role they play in our thought processes, the metaphors we choose to use can dramatically impact people’s perceptions in ways that have real-world consequences.

The Quartz opinionator invokes the Macbeth Effect. It turns out that three is the optimum number of witches for making an ambiguous prophecy that persuades a clan leader to kill his liege and seize the throne of Scotland. Also, inciting subjects to wipe their hands reduces their awareness of guilt, social obligation and responsibility (except when it doesn't)... on account of "Washing one's hands of it" being a common English idiom. Or perhaps the reduction in guilt is the source of that idiom.*

I am on the record as mooting that experiments in this line of research are all tentative and preliminary and should be called "Pilate studies", but no-one listens to Uncle Smut.

Alternative title:

Blood Sugar Sex Magick

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Clik here to view.Sort of... because what I really want to rant about is "Ego Depletion", where psychologists compare will-power to muscular strength (because it is called "power"), so that prolonged use exhausts it, while a boost of blood-sugar is enough to revive it. This isn't really a priming phenomenon, because it's not the subjects who respond to the power of words and treat a metaphor as a real connection, it's the psychologists.


Indeed. And it seems that undepleted Ego also enhances self-control and pro-social behaviour, i.e. Sweetness of blood = Sweetness of disposition, which is why diabetics are always altruistic. Make a note of Brad Bushman, the last author there.

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This whole line of research reached Peak I-am-Not-Making-This-Up with the Married-Couple / Voodoo-Dolly study. According to our sources, this was originally pitched as a Reality-TV show that went horribly wrong so it was repurposed for academia.

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Clik here to view.

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1. Recruit couples under cover of darkness.
2. Induce them to "just play a game" in which they blast each other with annoying and deafening noises to induce rancour and bad feelings.**
3. Measure blood glucose.
4. Give each partner a supply of pins and a generic featureless soft toy.
5. ????
6. Publication, press-release, clickbait publicity.

Now there does exist a literature on Voodoo-Doll pin-poking as a way of measuring aggression and anger against one's children, although that was an imaginary doll and the pins were equally non-existent.
In Bushman et al., however, the Pin Count supposedly measures self-control (or the lack thereof)... Don't we all want to poke pins into fabric mannequins labelled as our loved ones, or to deface their photographs or whatever? Umm, neither do I. All that holds us back is our iron glucose-fueled self-control, in the service of a sense of decorum and obedience to the rules of society that say no voodoo.

Alternative Title #2:

Following the footsteps Of a rag doll dance
We are entranced Spellbound

It may surprise you to learn that our man Bushman has weighed in on hand-washing, and reports the Macbeth effect to be so strong that even watching someone else's toilette works as a conscience-cleansing prime. This is fortunate as it means that reading through that digression on social priming was not a total waste of time. Unless you washed hands, lost all sense of social obligation, and didn't read it.

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Clik here to view.However, Bushman's main output seems to be in the Weapons Priming field. One paper was retracted because his student made up the data; another went t.u. because the data looked bogus and the co-author was unavailable to vouch for or explain them (due to the political shenanigans in Turkey); a meta-analysis went through vicissitudes.

These experiences did not deter him from reviewing the topic for Current Opinion in Psychology. Then reviewing it again a year later, for the same journal, in almost the same words. This inspired raised eyebrows and criticism from Gelman and Neuroskeptic, but in the authors' defense, they may have depleted their blood glucose at the time.
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Clik here to view.Here at Riddled Research Laboratory we find ourselves primed to design experiments along similar lines. Does the act of wiping clean a slate dispose people towards forgiving past transgressions and accepting a "Fresh Start" correctional policy? If you task subjects with lashing together a mock-up of an aeroplane out of twine and bamboo poles, do they become more desirous of consumer goods and more convinced by wistful-thinking cargo-cult theories in psychology?


* "Lacan was able to show that the Unconscious was really another writing system, 'structured like a language', and that fortunately the language was French, and not German, and was therefore much wittier than had been supposed. Showing that what we call dreams are actually a series of bedtime puns on French words, he was thus not only able to still French suspicions, but actually to establish the domination of French culture even at the level of the id."

** This may sound unethical, but is all for the worthy cause of studying "Intimate partner violence [which] affects millions of people globally".